As the web becomes the quintessential tool in the arsenal of film producers, the good folks at the University of British Columbia are making sure the next wave of filmmakers and film financiers understand it’s power.
They are doing so through a new four-evening seminar series on Digital Media for Entertainment that teaches how digital media is changing the way the industry creates, produces and distributes entertainment.
The program is part of the highly innovative UBC Certificate in Entertainment Administration program (which received the 2009 Program of Excellence Award from the Canadian Association of University Continuing Education).
Back in June I participated in the first round of Digital Media in Entertainment seminars delivering a talk and leading discussion on Social Media’s role. Yesterday I had the pleasure to speak to another round of UBC business students eager to navigate these waters.
Once again it was an energetic evening covering social media’s impact on traditional media, a survey of social media forms, and an in-depth look at how we can use social media to finance, produce, distribute, market, and measure the success of our entertainment properties.
The thing that struck me the most this time: just how much has changed in six months. The numbers are bigger, the tactics more innovative, the possibilities that much greater. One can only wonder where we’ll be by summer.
